Switch-gear Launch Video

Ford Performance and RTR Vehicles needed a skilled camera operator to capture the release of their latest innovation, the Ford Switchback, an electric vehicle based on the Ford Lightning (the electric version of the F-150). They sought professional footage to highlight the vehicle’s features and the excitement surrounding its launch. I was contracted to provide my camera operator services for this high-profile project.

During the shoot, I focused on capturing dynamic and engaging shots that showcased the Ford Switchback’s cutting-edge design and performance. The footage included detailed close-ups, sweeping exterior shots, and action scenes of the vehicle in motion. The final release video successfully conveyed the innovation and excitement of the Ford Switchback, generating major hype amongst the automotive community.