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Ian Courtright © 2024

Overkill Tattoo

Promo Video

Overkill Tattoo, a stylized and edgy tattoo shop, came to me with a pressing need for engaging video content to fuel their paid advertising campaigns. They wanted to showcase the artistry and skill of their tattoo artists while also highlighting the unique atmosphere of their shop. The goal was to create dynamic videos that could be used across various social media platforms to attract new clients and build their online presence.

I provided comprehensive video production services, spending a full day filming the intricate process of tattoos being created, capturing the daily activities of the staff, and showcasing the shop’s distinctive ambiance. We also documented the final results of the tattoos, ensuring a complete narrative from start to finish. The final deliverables were provided in multiple formats, including vertical videos tailored for platforms like Instagram and TikTok. This versatility allowed Overkill Tattoo to launch diverse ad campaigns across different social media channels, resulting in increased engagement and a noticeable uptick in client inquiries and bookings.

Overkill Tattoo

Creative Audit, Video Production