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Ian Courtright © 2024

Creative Director

Style Driven

Style Driven, my own lifestyle brand, needed a comprehensive brand identity to establish a strong presence in the market. This encompassed everything from logo design and pattern creation to packaging and merchandise design. By setting up a complete brand identity from the start, I ensured Style Driven had a cohesive and recognizable brand presence from day one.

I developed every aspect of Style Driven’s brand identity, ensuring that each element aligned perfectly with the brand’s vision and values. From crafting a memorable logo to designing unique patterns and functional, eye-catching packaging, I covered every detail. Additionally, I created a variety of merchandise that reflected the brand’s signature aesthetic. The outcome was a complete brand identity, including immediate needs and future-focused elements like a detailed style sheet—a solid foundation for Style Driven’s continued growth and consistency.

  • Brand Identity
  • Package Design